Srinevasan Raju (Ssrine or Sri), is the founder and CEO of ‘I WIN PROFITS’

He is a Professionally Qualified,

• Chartered Accountant of CA ANZ (Australia)

• Chartered Accountant of ICAI (India)

• Company Secretary of ICSI (India)

& Graduation in B.Sc (Mathematics) (India)

He has worked in Australia, Middle East, India in senior finance and company secretary roles in Medium to very big Multinational Companies.

Has worked in various Industries like, Engineering, Manufacturing, EPCM Construction, Printing, Education, Hospitality, Trading, etc

Through out his 30+ years of experience, he has TURNAROUND many Business Losses, into PROFIT earning, within a short period of 2 months itself.

He has extensive experience in IMPROVEMENT OF PROFITABILITY through Design & Implementation of Cost, Inventory, Internal Controls and Strategic Planning.

Not just producing Financial Reports & passing on the responsibility of ‘Solutions’ to Technical Managers… is his approach....

....But, INVESTIGATION of the Processes, DESIGN & IMPLEMENTATION OF SOLUTIONS for eliminating COST WASTAGE, WORKING ALONG WITH TECHNICAL TEAM… is the methodology adopted for IMPROVEMENT OF PROFITS,

His other areas of expertise are,

IPO, LISTING, PROJECT FINANCING, BUSINESS VALUTATIONS, ACQUISITIONS

1. All aspects of Floating Big Projects - Complete financial plan, Capital Structuring, negotiation with FIs and Banks for Syndication of Working Capital Finance (Overdraft / CC Loans) & Long Term Finances, Construction, Procurement of Machinery & Implementation & Commissioning of Project

2. Evaluation of Business, Viability Study, evaluation & formalities of Business Takeovers, Acquisitions Mergers & Amalgamation. After Acquisition, Re-engineering of Process & Systems, Improvement of Finance & Internal Controls and Turning around Loss making Businesses, into Profits

COMPANY SECRETARY EXPERTISE, PUBLIC EQUITY ISSUE & LISTING ON STOCK EXCHANGES

3. Expertise gained in MNCs, in all aspects of Company Secretary role like, AGM/EGM, Board, Various Committees meetings, Board Papers, Minutes, Resolutions….

4. Raising of Funds through PUBIC SHARE ISSUE (IPO), Preparation of Prospectus, listing with Stock Exchanges.

LEGAL AGREEMENTS,   BUSINESS ACQUISITIONS & MERGERS

5. Expertise in Drafting / Vetting / Amendments of all types of, Business & Joint Venture, Contracts.

SYSTEM SKILLS & ERP

6. System Analysis, Design, identification of right software, customize and implemented 6 ERP Software systems, integrating various departments - for effective management and better control over processes.

REAL TIME COSTING SYSTEM

7. Design and Implementation of complete Costing System to arrive on Real Time Costing of Each & Every Project in many Construction and other Businesses,  to identify losses at the early stage of the contract itself, so as to TURNAROUND it to Profits.

PROCESS IMPROVEMENT,  CHANGE MGMT, TEAM & LEADERSHIP SKILLS

8. Re-Engineered & Improved the entire processes of 9 Departments (Procurement, Inventory, Production, Finished Goods, Quality, Delivery, Marketing, Human Resources, IT) of 2 big Manufacturing companies, created systems, trained 160 staffs, and as a ‘TEAM’ obtained ‘ISO 9001’ certification within 1 year.

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